DROP STRATEGY, POP-UP LOGISTICS, AND A FADE OUT WASH TEE DEVELOPED SPECIFICALLY FOR THE MOMENT.
POP-UP ACTIVATION
MERCH PRODUCTION
1% trusted KÖZŌ with three months of brand strategy and brand direction, leading up to the Hyrox Lisboa activation.
The goal was to build a clear plan around the event: from product drops to on-site execution, making sure every decision served the brand's long-term direction.
You showed up with the questions I needed to ask myself and honestly had never even thought about. It's not just that you had the answers — you got me thinking about what actually matters for any brand: what's the goal, what's the target. It's one of the best decisions I've ever made.
– Miguel Fontes
@umpercento
We worked closely with the brand over three months, building the strategy around Hyrox Lisboa step by step.
Drop timing, development, product, community outreach, pop-up logistics, and content planning were all structured together, session by session.
A fade-out wash tee, exclusive to the event, was developed with the same attention we bring to every production decision: material, finish, graphic placement, and fit.
